Thanks for dropping by

I am Aditi (she/they)—a UX designer driven by a passion for storytelling and empathy. With a background in animation filmmaking, I bring a unique narrative approach to crafting user experiences that connect people and products.

My journey into design began with a love for storytelling, nurtured through animation filmmaking at the National Institute of Design, Ahmedabad. This foundation in visual storytelling and design process led me to explore various mediums, from animation to UI design. Currently, I'm based in Detroit, MI, where I've completed a Graduate program in UX Design at the College for Creative Studies.

Who I am: My journey

I've had the privilege of working with innovative startups like Homescreen Network and Cradlewise, where our work was recognized as one of TIME's best inventions in 2020. Additionally, I've collaborated with organizations focused on mental health, menstrual health, and queer affirmation, which has deepened my commitment to creating inclusive and accessible design.

Approach at work

I am a firm believer that storytelling is at the heart of effective UX design. By using narrative techniques to understand users' motivations and pain points, I create products that feel personal and meaningful. Whether through personas, user scenarios, or iterative design, my goal is to craft experiences that engage users emotionally and intellectually. I draw on storytelling principles like pacing, sequence, and tone to ensure that user journeys are both intuitive and impactful.

However, I also believe that storytelling must be grounded in reality. That's why I firmly advocate for data-driven solutions. Through rigorous research and insights, I ensure that my designs are informed by real-world user needs and behaviors, rather than intuition or personal preference. By combining storytelling with data-driven insights, I create user experiences that are not only empathetic and engaging but also practical and effective.

This approach allows me to bridge the gap between emotional connection and practical usability, ensuring that my designs resonate with users on multiple levels. Whether it's through enhancing user personas, crafting compelling user scenarios, or optimizing product flows, I strive to create experiences that are both memorable and functional.

//I believe design should improve lives by facilitating human connections. I strive to enhance accessibility and inclusivity, ensuring that solutions are crafted with sensitivity and care for our environment. My design process emphasizes collaboration and involvement, recognizing that successful solutions are created by the people they serve.

Outside of work

Outside of work, I enjoy mindfulness meditation, hiking, and exploring new cuisines. I'm passionate about healing from systemic shame and creating safe spaces for sharing experiences. I'm also learning German, Japanese, Korean, and music to explore the world more deeply. My friends would tell you I'm the person who makes them happy with fun cocktails, food, and stories!

Let's Connect!

I'm open to collaborating with teams across the globe, whether through full-time roles or freelance projects, and am excited to bring my unique perspective to diverse design challenges.